The pet industry in the United States and many other countries is booming. Americans, for example, own more pets than ever before. Growth in the sector is derived both from increasing pet ownership as well as from increased spending per pet. Pet pampering is becoming the norm, as pet owner spending has moved far beyond simple food and grooming expenses to include innovative and specialized premium products. The bottom line: people increasingly view their pets as part of the family and are willing to spend even during difficult economic times.
According to the American Pet Product Association (APPA), Americans spent approximately $47.7 billion on pet products and services in 2010, an increase of 4.8% over 2009. Since 1988, pet ownership has expanded from 56% of households to 62%. That’s 71.4 million homes! Often one animal just isn’t enough: some 46% of all households own more than one pet.
At D.O.G we think that the time is now to enter the pet industry, we are currently recruiting fellow visionaries, who share the same passion, ambition for growth and love for dogs with the objective of enhancing the quality of life and relationship between pet parent and pet.